Business Management and Marketing BSc (Hons)
Subject and course type
- Business, Management and Marketing
- Undergraduate
Prepare for a career in business and marketing with the Department of Management at Kingston Business School. We are proud to hold the prestigious international accreditation by the AACSB (Association to Advance Collegiate Schools of Business). This accreditation has been earned by just 6% of the world's business schools and recognises the high quality and standard of our business degrees.
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Prepare for leadership and boost your employability
Our programmes are developed in consultation with industry practitioners and alumni to ensure your studies are future-facing.
We’ll ensure you thrive with us, whether your ambition is to start your own company or become a senior leader in a global organisation.
We are ranked No.3 in London for Marketing and Public Relations (Guardian League Tables 2025).
Our academic team have designed and developed the Business Management and Marketing BSc (Hons) course in collaboration with industry experts across different areas of the business world. This means you can rest assured the course content reflects the latest trends, challenges and practices in the world of work.
Graduate employability is embedded in module activities and extracurricular events, such as networking with industry professionals, hackathons and speed interviewing. So in just three years, you'll graduate with a business degree and the real-life practical experience and skills employers are looking for.
Why choose this course
This course will cover the fundamentals of the business ecosystem and the key current and future aspects of developing marketing solutions in business. This includes a focus on the different components of marketing, the purpose of marketing in a business context and how marketing can contribute to organisational success. It will also focus on the importance of data in making marketing decisions and the impact of digital technology on marketing.
The programme is delivered by a mix of industry professionals and academic researchers. This provides a combination of practical industry insights and solid theoretical foundations for your studies.
This course also offers a work placement to help you develop your skills, gain invaluable experience and stand out from the competition when you look for a job. There are additional benefits to completing a professional placement. Statistics indicate that, on average, students who do placements get better results in their final year. In addition, each year many of our students receive graduate job offers from their placement employer.
We are ranked No.3 in London for Marketing and Public Relations (Guardian League Tables 2025).
Accreditations
Kingston Business School holds the prestigious international accreditation by the AACSB (Association to Advance Collegiate Schools of Business) in recognition of the excellence of its business education. This accreditation has been earned by just 6% of the world's business schools and recognises the high quality and standard of our business degree offerings.
Ready for business
At Kingston Business School, we believe that professional success is shaped by honing your personal capacity and skillset, supported by the academic framework of knowledge. Through vocationally rich, employer-engaged and research-informed courses, we work alongside our students to help them meet personal goals and career ambitions.
Course content
You will study the fundamentals of the business ecosystem and the key current and future aspects of developing marketing solutions in business. You will work on real projects with different types of organisations, building experience and skills to thrive in whatever type of organisation or sector you choose. You will also have the opportunity to access resources and personalised support for setting up your own business.
Foundation year: Business
If you would like to study this business degree at ÂÌñ»»ÆÞ but are not yet ready to join the first year of a BSc(Hons) course, you may want to consider studying this course with a foundation year.
The foundation year in business is part of a four-year degree and is taught at Kingston College, close to ÂÌñ»»ÆÞ's Penrhyn Road campus. You'll be introduced to professional skills, numerical concepts, business IT, marketing, customer care and business law.
Year 1
Year 1 introduces the foundations of business. You'll cover the environmental influences faced by organisations, and the key concepts of experience and service management. You'll also learn about disruptive technologies and how they can be used to deliver digital enhanced solutions for all areas of business, as well as developing innovative ideas through business design thinking.
Core modules
30 credits
This module introduces you to the external context in which organisations operate and in which you will eventually work. As potential managers of the future, defined as someone involved in assisting and directing members of an organisation to achieve their organisational objectives, you'll need to be equipped to understand the component parts of the external context within which organisations function.
The variety and complexity of the external environment and interactions with industries and organisations has a significant impact upon the way organisations and teams are structured. You will gain the skills and knowledge required to be able to research, critically appraise, compare businesses across territories, sectors and size.
30 credits
Information Technology (IT) is the ultimate change agent impacting industry structures, strategic positioning, customer interactions and every part of a business function. 
This module focuses on how data analytics and digital technologies are utilised by businesses to enable better decisions and alter consumer interactions. Understanding the business value of data and digital technology not only requires knowledge and an appreciation of various analytical techniques, but also on the effective use of IT for the gathering, summarising and communication of this information.
You will use a problem-centric approach to apply analytical techniques with the aid of information technology, while developing your employability skills.
30 credits
In today’s dynamic business environment, understanding the interplay between people and organisations is crucial for effective management and sustainable success.
This module delves into the fundamental concepts and theories of organisational behaviour and key principles of human resource management. It emphasises the importance of comprehending effective relationships and interactions between individuals, groups, and the organisations they work within, in an era increasingly dominated by AI and technological advancements.
Through live briefs and work-based learning, you will learn how relationships are built and function, and how by understanding the behaviour and needs of people and adopting of a service mindset they can achieve organisational excellence. 
30 credits
This module introduces you to the core principles of marketing and how they apply in today’s digital world. It covers fundamental marketing concepts, principles, and frameworks before exploring digital marketing, sales management, and professional selling.
You will learn how to create and deliver value to customers, understand buyer behaviour, and develop effective marketing communications. The module also examines how selling and buying have evolved in the digital era.
Through real-world examples, case studies, and interactive role-plays, you will gain both theoretical knowledge and practical skills in marketing, digital communications, and sales techniques.
Year 2
In Year 2 you'll develop your problem-solving and decision-making skills in the broad context of business functions. You'll also look at value creation across all areas of business, developing effective marketing programmes, customer insights and market research, and sustainable and responsible management.
Core modules
30 credits
This module looks at value creation across all functions of the corporation for different industries and types of businesses. It starts with the evaluation of the KPI's of different types of businesses and their respective industries and how to do peer and industry analysis. It then moves to evaluating investment decisions, including capital budgeting, calculating project returns and how to choose the best projects that maximise returns for investment objectives and given risk constraints.
You will learn how to unlock value in a choice of capital structure and financing decisions in terms of instruments, markets where you issue and how you determine your optimal capital structure subject to a target cost of funding and other structural constraints. It finishes with a review of how to put all this together to be able to value a business. Throughout the module you will also be introduced to how negotiation has an impact on each area.
30 credits
This module introduces business design thinking - a set of methods and techniques used to tackle challenges and seize opportunities with creative solutions.
You will explore the realities of managing creativity and innovation within organisations, gaining both theoretical understanding and hands-on experience. You’ll work on real-world problems faced by businesses today, applying creative thinking and problem-solving frameworks to develop innovative solutions.
You can choose challenges relevant to your studies, making the learning experience practical and tailored to your interests.
30 credits
The module covers the concepts and knowledge of sustainable business and supply chain management by looking at the ethical issues that emerge in the interactions between a business and its stakeholders and implementation of socially responsible and sustainable programmes and initiatives. You will study Environmental, Social and Governance (ESG), innovation, the triple bottom line – economic, environmental and social sustainability in the supply chains, uncertainty and risk management, stakeholder value and reputation.
In addition, the module will provide you with the project tools and techniques that focus on how to create a business case for sustainable projects, as well as utilising traditional and contemporary project and product delivery frameworks to support the delivery of sustainable benefits both to businesses, and a wider community of stakeholders. You will consider how investment decisions can incorporate ethics and risk.
30 credits
This module will enable you to successfully understand how research and insight can support marketing and business decision-making for impact. It will also enable you to work on live scenarios and problems to build your skills in research and insight derivation across a wide range of techniques from traditional to emergent.
You will develop your knowledge of the principles of and theory behind market research as well as a range of different data collection methods and how these apply in real business scenarios. You will also build understanding of how insight from business activities such as communications, campaigns, purchase/buyer, channels, service, feedback can be proactively used to develop and enhance marketing and communication strategies.
This module give you the opportunity to gain hands-on experience in both collecting and analysing qualitative and quantitative data and using the results to draw conclusions about specific aspects of buyer behaviour and make recommendations to marketing managers. The module is delivered through a combination of lectures, theory-in-practice workshops, group exercises and computer-laboratory sessions. There will be an opportunity to work on current cases/problems relating to research or insight to build knowledge and practical experience.
Optional year
You have the option to take an additional year to study abroad or to undertake a year-long work placement (or even a mix of both).
Professional placement year
This course has a professional placement year option which takes place between Year 2 and your final year. During this professional placement year you will take a placement within a relevant setting, ensuring you gain essential experience to add to your CV and help you secure a graduate job.
Final year
Your final year develops your critical understanding and your ability to contribute to strategic thinking in both local and global business, driving innovation to deliver both financial and social value. You'll look at leadership in changing environments and be supported to grow your own leadership skills.
You'll also be able to expand your knowledge and skills within marketing, L&D, digital design and customer relationship management.
Core modules
30 credits
This module covers the concepts, theories and techniques on which strategic management is based and explores their application in a wide range of international business and other settings.
It aims to expand students' perspective on wider issues and scenarios, identifying opportunities and growth over medium and long terms. You will develop your ability to communicate and present your commercial awareness across the board.
30 credits
This module addresses complexity and sense making techniques to identify changes in the environment. It includes theoretical and practical perspectives of effective and responsible leadership in contemporary complex and changing organisational contexts. You will critically evaluate concepts of leadership alongside current practices of leading change in contemporary organisations faced with complex and uncertain environments.
You will critically reflect on your own leadership capacity and skills in initiating and leading change in different contexts, and consider your own progress and career journey in the context of these environments and leadership styles.
30 credits
Social media is an essential part of the marketing communications toolkit for any business, from start-ups to global conglomerates. With over 4.5 billion people worldwide using social media (Kingsnorth, 2022), not being part of the conversation with your consumers is unthinkable.
This module will equip you with knowledge of a broad range of strategies and tools, as well as the skills to plan and implement successful communication campaigns using social media. You will build an understanding of the importance of integration of social media strategies with other elements of the marketing mix in order to deliver coherent experiences for customers in order to maximise the business impact of sales, marketing, and branding campaigns.
You will also develop knowledge of, and skills in, analysing social media interactions to inform strategic and tactical decision-making.
15 credits
This module explores the intersection of corporate social responsibility (CSR) and ethical marketing, focusing on their importance in today’s business and marketing environments.
You will examine the role of CSR and sustainability in key marketing decisions such as advertising, branding, and ethical consumption. The module also looks at social marketing - applying marketing principles to promote social good and wellbeing.
You will gain an understanding of ethical considerations in responsible marketing and become aware of the challenges marketers face when operating across different international markets. Your learning will be supported by instructor-led lectures, workshops, and student-led activities like case studies and presentations.
15 credits
This module provides you with a dedicated opportunity to develop your Future Skills Graduate Attributes. At the start of the module, you will be supported to self-assess your current skills profile and determine which attributes and skills you need to develop to support your career ambitions. You will be supported in this process by a dedicated career coach, who will help you to explore a range of options including self-employment/freelancing, starting your own business, higher level study, and other professional Graduate level opportunities. Students will also be given opportunities to engage with external mentors throughout the module to support reflection and to develop a professional network.
You will then undertake a tailored series of activities and projects, aligned to your goals from a menu of development options. This could include short courses, enrichment activities and experiential learning options such as micro-placements. You will also be able to reflect on activities that you undertake outside the university through which you are developing your graduate attributes, such as work or volunteering.
Future Skills and career opportunities
This course can lead to a wide range of careers, particularly in business management. You will develop a combination of business, design and technology knowledge and skills, preparing you for the current and future workplace.
Embedded within the Business Management and Marketing BSc (Hons) course and throughout the whole Kingston experience is our dedication to Future Skills.
The intention of our Future Skills programme is to provide you with expertise valued by global business employers. We’ll focus on combining your business acumen with problem-solving, digital competency and adaptability.
As you progress through your degree, you'll learn to navigate, explore and apply these skills. As a result, you’ll graduate with the knowledge and understanding to give you the edge in a competitive employment market.
You will take part in an Assessment Centre Experience, providing the opportunity to experience the pathway to employment with tailored feedback:
- Develop your understanding of the jobs market, including current trends and opportunities, different recruitment processes and how to identify relevant roles
- Receive personalised feedback reports to help you to improve and progress
- Access additional webinars on top tips, employer expectations and best practice
At ÂÌñ»»ÆÞ, we're not just keeping up with change, we're creating it
For more information on how Kingston prepares you for the future job market, visit our Future Skills page.
Teaching and assessment
Scheduled learning and teaching on this course includes timetabled activities including lectures, seminars and small group tutorials.
Outside the scheduled learning and teaching hours, you will learn independently through self-study which will involve reading articles and books, working on projects, undertaking research, preparing for and completing your work for assessments. Some independent study work may need to be completed on-campus, as you may need to access campus-based facilities such as studios and labs.
Our academic support team here at ÂÌñ»»ÆÞ provides help in a range of areas.
When you arrive, we'll introduce you to your personal tutor. This is the member of academic staff who will provide academic guidance, support you throughout your time at Kingston and show you how to make the best use of all the help and resources that we offer at ÂÌñ»»ÆÞ.
A course is made up of modules, and each module is worth a number of credits. You must pass a given number of credits in order to achieve the award you registered on, for example 360 credits for a typical undergraduate course or 180 credits for a typical postgraduate course. The number of credits you need for your award is detailed in the programme specification which you can access from the link at the bottom of this page.
One credit equates to 10 hours of study. Therefore 120 credits across a year (typical for an undergraduate course) would equate to 1,200 notional hours. These hours are split into scheduled and guided. On this course, the percentage of that time that will be scheduled learning and teaching activities is shown below for each year of study. The remainder is made up of guided independent study.
- Year 1: 30.25% scheduled learning and teaching
- Year 2: 22.92% scheduled learning and teaching
- Year 3: 20.66% scheduled learning and teaching
The exact balance between scheduled learning and teaching and guided independent study will be informed by the modules you take.
Your course will primarily be delivered in person. It may include delivery of some activities online, either in real time or recorded.
Types of assessment
- Year 1: Coursework 70%; practical 30%
- Year 2: Coursework 83%; practical 17%
- Year 3: Coursework 93%; practical 7%
Please note: the above breakdowns are a guide calculated on core modules only. If your course includes optional modules, this breakdown may change to reflect the modules chosen.
We aim to provide feedback to you on your assessments within 20 working days.
Your individualised timetable is normally available to students within 48 hours of enrolment. Whilst we make every effort to ensure timetables are as student friendly as possible, scheduled learning and teaching can take place on any day of the week between 9am and 6pm. For undergraduate students, Wednesday afternoons are normally reserved for sports and cultural activities, but there may be occasions when this is not possible. Timetables for part-time students will depend on the modules selected.
Fees and funding
| Fee category | Fee |
|---|---|
| Home (UK students) | |
| £9,535* | |
| Foundation Year | £5,760 |
| International | |
| Year 1 (2025/26): | £17,700 |
| Year 2 (2026/27): | £18,500 |
| Year 3 (2027/28): | £19,200 |
| Year 4 (2028/29) | £19,900 |
The tuition fee you pay depends on whether you are assessed as a 'Home' (UK), 'Islands' or 'International' student. In 2025/26 the fees for this course are above.
Please visit the Fees and Funding page for more information.
For courses with Professional Placement, the fee for the placement year can be viewed on the undergraduate fees table. The placement fee published is for the relevant academic year stated in the table. This fee is subject to annual increases but will not increase by more than the fee caps as prescribed by the Office for Students or such other replacing body.
* For full time programmes of a duration of more than one academic year, the published fee is an annual fee, payable each year, for the duration of the programme. Your annual tuition fees cover your first attempt at all of the modules necessary to complete that academic year. A re-study of any modules will incur additional charges calculated by the number of credits. Home tuition fees may be subject to annual increases but will not increase by more than the fee caps as prescribed by the Office for Students or such other replacing body. Full time taught International fees are subject to an annual increase and are published in advance for the full duration of the programme.
Eligible UK students can apply to the Government for a tuition loan, which is paid direct to the University. This has a low interest-rate which is charged from the time the first part of the loan is paid to the University until you have repaid it.
Scholarships and bursaries
For students interested in studying this course at Kingston, there are several opportunities to seek funding support.
The AVSH Scholarship
The AVSH Scholarship is for a student studying either Business Management BSc (Hons) or International Business BSc (Hons). This scholarship includes four years’ tuition fees for a home student (including a placement/'sandwich' year) and bursary support of £5,000 per year of study.
For more information on how to apply for this scholarship, visit The AVSH Scholarship page.
Additional course costs
Some courses may require additional costs beyond tuition fees. When planning your studies, you’ll want to consider tuition fees, living costs, and any extra costs that might relate to your area of study.
Your tuition fees include costs for teaching, assessment and university facilities. So your access to libraries, shared IT resources and various student support services are all covered. Accommodation and general living expenses are not covered by these fees.
Where applicable, additional expenses for your course may include:
Our libraries have an extensive collection of books and journals, as well as open-access computers and laptops available to rent. However, you may want to buy your own computer or personal copies of key textbooks. Textbooks may range from £50 to £250 per year. And a personal computer can range from £100 to £3,000 depending on your course requirements.
While most coursework is submitted online, some modules may require printed copies. You may want to allocate up to £100 per year for hard-copies of your coursework. It’s worth noting that 3D printing is never compulsory. So if you choose to use our 3D printers, you’ll need to pay for the material. This ranges from 3p per gram to 40p per gram.
ÂÌñ»»ÆÞ will pay for all compulsory field trips. Fees for optional trips can range from £30 to £350 per trip.
Your tuition fees don’t cover travel costs. To save on travel costs, you can use our free intersite bus service. This route links the campuses and halls of residence with local train stations - Surbiton, Kingston upon Thames, and Norbiton.
If you choose to do a placement year, travel costs will vary depending on your location. These costs could be up to £2,000.
Course changes and regulations
The information on this page reflects the currently intended course structure and module details. To improve your student experience and the quality of your degree, we may review and change the material information of this course. Find out more about course changes
for the course are published ahead of each academic year.
Regulations governing this course can be found on our website.
Key information
The scrolling banner below displays some key factual data about this course (including different course combinations or delivery modes of this course where relevant).
